Tate McRae just bought an apartment in NYC. That same energy is pushing more young buyers toward Brooklyn. Millennial and Gen Z buyers now make up a big share of Brooklyn sales, which is why the borough is getting all the attention from up and comers and small time celebs alike.
If your feed is full of shows, music drops, and people you stan moving to New York, you are not imagining it. Pop star Tate McRae just bought a place in Manhattan, and that energy is spilling over into Brooklyn. For Gen Z creators and young pros, Brooklyn hits the sweet spot. You get the neighborhood feel the internet loves while still being a subway ride away from major culture and opportunity.
Why Brooklyn is the move right now
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Real people, real streets, real stories
Brooklyn neighborhoods still have that IRL coffee shop and corner bodega energy. That vibe is perfect for creators who want authenticity in their day to day. It is where you can collab with friends, record content, or find inspiration in a walkable neighborhood rather than a glass tower. -
Young buyers are already here
Recent reporting shows Millennial and Gen Z buyers are a major part of Brooklyn transactions. That matters because when young buyers lead the market, services, nightlife, and retail quickly adapt to what we like. -
Not just cheaper, but smarter money moves
Compared with many Manhattan options, Brooklyn can offer more space and lower monthly costs while still keeping you near Manhattan studios, labels, and performance venues. That makes it a practical choice for people starting their careers and for stars who prefer a neighborhood life when they are off stage. -
Stars already set the tone
Brooklyn has a long list of famous residents and buyers who helped put it on the map as a desirable place to live. From established actors to new era musicians the borough signals cultural cachet without the full on Manhattan shine. That makes it attractive for Gen Z who want both credibility and comfort.
Tate McRae is a New York resident now and that the city feels like the next chapter in her life. It is no surprise then that Gen Z is leaning into Brooklyn for the best of both worlds. You get the neighborly cafes and creative corners that spark content and collabs while still being a short ride from Manhattan studios where deals and stages happen. With younger buyers shaping the market and celebs already staking claims, Brooklyn is fast becoming the place where dreams get built and shared.
