A young family had long-term plans when they purchased their Brooklyn home last year. Not just to build equity, but a place to establish roots. They began renovations with care and intention, designing every detail to fit their life in the city they loved.
Then, life changed course requiring an unexpected move out of state which meant selling sooner than planned and fast. The challenge: how to sell a partially renovated home for more than what they spent, without turning the transition into chaos for two little ones, their pets, and a looming school start.
That’s when they reached out to us.
Empathy Meets Execution
“My wife and I were so happy we found Grace and Fouad. They helped us sell our Brooklyn house in advance of a cross-country move. We felt immediately comfortable with them from our first call… They’ve behaved with a great combination of professionalism and kindness.”
Our clients’ testimonial perfectly encapsulates what we strive for every day. Helping families make life changing milestones.
We started by listening rather than listing. Their top priorities were time, ease of use, and safeguarding their previously made investment. So that they could concentrate on the move, we took over the coordination and staging of the renovations, focusing only on the things that would yield the highest return on investment.
The Power of a Phased Strategy
At the same time, we launched Phase 1: a Private Exclusive campaign, a behind-the-scenes marketing approach that allowed us to test an aspirational price point, quietly build demand, and create a waitlist of qualified buyers before the home ever hit the public market.
When Phase 2 launched publicly that fall, the buzz was already there. Multiple offers rolled in within days, and an all-cash buyer who had previewed the home digitally and secured the property over 14% above asking.
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The result wasn’t just a record sale; it was a seamless handoff for a family navigating major life change, and a reminder that smart strategy and real collaboration go hand in hand. Our approach is tailored for homeowners who want both great results and peace of mind. We bring together holistic transaction and marketing strategies.
